Toilet gaming technology
targets urinal boredom
There is not much choice: stare blankly at the wall tiles, focus on shoes with face set in a grimace, or maybe whistle.
When men use a public urinal they are cruelly left in full view, with nothing to do as they answer nature's call.
British company Captive Media thinks it has developed a product that fills a gap in the market - a urinal mounted, urine-controlled games console for men.
It calls it the first "hands-free" video gaming console of its kind.
The sturdy device sits above the normal oval ceramic urinal bowl, opening up a whole new world of entertainment.
The user is presented with three generous targets to aim for in the urinal: stickers in the unit that read "Start", "Left" and "Right".
The console is able to detect where the urine is falling by means of an infra-red device.
And so a rudimentary "joystick" is set up.
Games on offer include a skiing challenge, and a multiple choice pub quiz.
Once they have finished their business, customers can use their mobile phones to post their scores to Twitter and a live leader board.