THE JOKES ON LONDON
WHAT AN OVERKILL!
Brand Police Wearing purple caps and tops. A new kind of thought police
These experts in trading and advertising working for the Olympic Delivery Authority (ODA) are heading the biggest brand protection operation staged in the UK.
This is serious stuff, read below to see just some the things that are banned. They're even checking shops that may be displaying good stacked like the Olympic rings(oops! I could get fined, could I?)
Under legislation specially introduced for the London Games, they have the right to enter shops and offices and bring court action with fines of up to £20,000.
Olympics organisers have warned businesses that during London 2012 their advertising should not include a list of banned words, including "gold", "silver" and "bronze", "summer", "sponsors" and "London", if they give the impression of a formal connection to the Olympics. See examples of banned and allowed advertising below.
The Banned Words.
The Olympics legislation bans the use by unauthorised businesses (non-sponsors) of 'controlled representations', depending on the context. This is the list of just some 'controlled representations'
London
Games
Summer
Two thousand and twelve
2012
Twenty Twelve
Medals
Gold
Silver
Bronze
BANNED: Smithers Running Shorts: ‘ Made in London 2012’
BANNED using these word
Olympic (s)
Olympiad (s)
Olympian (s)
The Paralympic Symbol (the three 'agitos')
The Paralympic Motto ('Spirit in Motion')
Paralympic (s)
Paralympiad (s)
Paralympian (s)
Anything shown in Red is banned(Maybe the colour is banned to, I'm not sure)
ARE THESE THE PEOPLES GAMES OR THE MULTI-NATIONAL'S
JUST A FIST FULL OF DOLLARS
THAT'S ALL I ASK!
