CONGRATULATIONS TO UK!
HAS IT CHANGED WHAT BEING BRITISH MEANS?
If this is to be the future, what of the up and coming coaches and athletes, no problem, no perform no future?
I may be a little old fashioned, this not a great model, guaranteed funding levels long term and professional management is the key.
Rewards for top performers are many and there are many private businesses who line up to use their images to sell their products.
Since the Beijing Games the UK has spent about $40 million each for cycling, rowing, sailing, swimming and track and field, nearly $25 million for field hockey and about $20 million for equestrian — goes toward improving sporting facilities and paying a salary to top competitors.
The program has been condemned by its critics and among die-hard traditionalists, as alien to Britain’s sporting traditions, deeply rooted until recent decades in the concept of to compete at your best is the main thing.
It has been no accident that many subsidized athletes who have been targeted as medal winners and failed to win medals or qualify for finals have in post-event TV interviews, been in tears, to apologize profusely to “everybody in the country including their own sport” for letting them down. Apparently their sport will have funds cut because of their so called failure.
Carl Hester, 45, who is considered the architect of Britain’s success in the equestrian dressage described his first Olympics, at Barcelona in 1992. “We had team T-shirts with a phrase on the back of them that was something like:
‘Winning’s not everything. Taking part is.’
Can you imagine having that on the track suits now? It was something about us British he said (not any more it seems!)