Rudd’s return to the prime ministerial office has him throwing out his tendency to behave like a pedantic bureaucrat and becoming a regular guy.
Just a regular guy, rocking around Australia and cooking with gas, he is deliberately attempting to recast himself, and he is succeeding.
The message he is sending out is simple, give me a chance to show you what I can do if I'm given a fair go and not dumped like the last time.
What some politicians seem to be missing is that we prefer to see their true selves, we the voters can spot insincerity a mile away. Look at the farce that was created by the spin doctors in the the last federal election campaign, the real Julia was turned into a false identity.
Apparently by all accounts, Abbott is warm, personable and capable of talking about things other than slogans, although we've not witnessed much of it to date.
They put him in front of a camera, and what happens he turns into a talking cardboard cut out of himself, his responses always contain "look..., aah, err" as though everything that follows is of great import and consequence.
The disconnect between what the media want (headlines) and what the politicians give (the party line) is totally out of whack with what Australians want to hear.
What is it we want, (plain speak and explanations about what's happening and when).
This type of behaviour may continue from some politicians but they do so at their peril because we are just sick of it!
Role on the Election, will the real people please stand up!