Editors loose the plot and loose readers because of perceived bias

Loosing  the plot
 and
Loosing readers----- 'because of perceived bias'

Every newspaper editor since the days of horsewhips and publish-and-be-damned has claimed to be a servant of the needs of their readers.

This is what divides journalism from public relations and spin – and from most other kinds of communication. The press council guidelines and codes of ethics always come back to it:  the first duty of journalism is to the public.

Some newspapers use it to avoid accountability for editorial judgements  about what is the public real concerns and what should be amplified.

Commercial concerns would normally be taken into account although an editors' tendencies to amplify his own prejudices should not be put before the public's concerns.

"Case study: News Corporation's the Daily Telegraph, Sydney's dominant tabloid and Australia's shrillest newspaper. Over the past few months, repeated front pages have left media watchers wondering who the Telegraph conceives its audience to be."

The vehement campaign by this newspaper against Labor in the last federal election was blatant. A  News Corp insider believes the Telegraph lost much of it's audience as a result, because most of its readers are traditional Labor voters.

Since then we have had front pages ridiculing pensioners etc, who are unhappy with the budget, including the majority of Australians.

So we have a newspaper that obviously isn't worried about the commercial concerns or representing the concerns of the public.

Why are they behaving in this way, because this is not not a newspaper in the true sense of the word anymore. No this paper has become a propaganda sheet and nothing more.