The election "KEEP IT SIMPLE STUPID" wins the day.
Summing up: The why of the election results comes down to one reason. If you give the opposing side several large targets you open the door on fear and people will play it safe.
Personalities had little to do with result. The why of the election result comes down to one reason. If you give the opposing side many targets they are bound to hit some of them.
Personalities I believe had little to do with result.
The agenda of the Labor party though based on sound policies was too broad. Once the Labor party has been in the wilderness(opposition) for a few terms, they unfortunately fall in to the same trap as their predecessors, their whole wish list becomes their agenda.
It's not that the electorate is stupid, if you open many doors to rooms full of complicated equipment, they all require an explanation of how each piece of equipment works.
An election campaign is not the ideal time to be opening a party up to a wide ranging inquisition.
The LNP government was is given a free kick, they didn't have to defend all this complicated machinery, all they had to do, was "KEEP IT SMIPLE STUPID".
And guess what, they did just that, it wasn't rocket science.
The journalists and pollsters including myself got lost in hullabaloo. Now in the light of day it was bloody obvious once the campaign was underway.