The government advertising campaign should be aimed at the younger age group.
It is important to use those aged in their thirties and under as advocates to encourage older Australians to get vaccinated.
"Younger people are also the ones who can go to their parents and nudge our parents to go and vaccinate. By urging parents to have the jab they are in fact making it safer for their children and grand children.
The young make up a large proportion of people who are on social media every day, passing on information to older family friends and relatives
"And so potentially a campaign targeted at Australians in their thirties, people who are younger, may actually have a more positive response more broadly."
"Seeing the inherent dignity of all human beings is the foundation of morality," he said.
"It makes us more capable of love and compassion, of selflessness and forgiveness.
"Because if you see the dignity and worth of another person, another human being, the beating heart in front of you, you're less likely to disrespect them, insult or show contempt or hatred for them, or seek to cancel them, as is becoming the fashion these days."